Author: Kazi Altaf Mahmood
In todays globalized world, challengers transcend nations and the borders are getting more blurred by each passing day, (NGOs) non-governmental organizations are our light in darkness, they are our lighthouses in a stormy sea; their work weaves the fabric of unity and resilience in our turbulent world where only unity will help us overcome the tides of adversity. NGOs deliver aid in war-torn regions, empower marginalized communities, and are the unsung & unglorified heroes driving sustainable change. Yet, today, they face countless obstacles ranging from financial constraints to governance issues, access to proper networks, and communication barriers that threaten their long-term impact. As global citizens of a globalized world, we have to acknowledge the indispensable role of NGOs, we must collaborate across cultures, and work collectively to address humanity’s shared challenges. This article addresses the question – why NGOs are vital to global development, highlighting the challenges, and proposes action plans to strengthen their mission, drawing inspiration from NGOs and stories of impact across the world.
The Important Role of NGOs in Global Development
NGOs today are central for global development, filling the gaps where markets and governments fall short. They operate with a moral code, prioritizing community over politics or profit. By focusing on community development, NGOs work to empower individuals, strengthen social ties, and balance environmental and economic needs. Their work spans multiple fields: education, healthcare, environmental protection, and human rights, addressing very complicated societal issues with empathy.
For example, Oxfam International, an international confederation that tackles poverty and inequality. Oxfam’s campaigns, such as its endeavors for criminal justice and fair trade, empower marginalized voices, reshaping policies both on the local and global levels. Similarly, Médecins Sans Frontières (MSF) provides medical care in crisis zones, from South Sudan to Syria, representing the values of courage and compassion. The mentioned organizations show us the ability of NGOs to act and respond swiftly and address the local needs.
In the USA, the Peace Corps represents the transformative power of cross-cultural collaboration. Since its foundation in 1961, Volunteers from the Peace Corps have served in more than 140 countries; they teach English, work with local communities for improved healthcare, and promote sustainable community development. For instance, in Ghana, volunteers partner with local schools to improve literacy with an attempt to build bridges of understanding between cultures. This exchange between the volunteers and the local community not only uplifts communities but also nurtures global citizens who return home with a deep appreciation for interconnectedness.
In the Asian continent, BRAC, based in Bangladesh, is a major frontrunner in community development. Its microfinance programs have helped to empower millions of women to start their businesses and break the cycle of poverty. BRAC’s holistic approach—combining healthcare, education, and economic empowerment—points out how NGOs can address the main causes of inequality. In Africa, we have the Amref Health Africa that tackles healthcare disparities, training community health workers in Kenya and beyond to deliver life-saving care. These examples underscore NGOs’ role in fostering sustainable, community-driven solutions.
The Affective Core: Tales of Influence
Every NGO has a mission, and behind that, there is a story to learn from. A small Romanian NGO from the town of Brasov county, annually works to support more than 500 beneficiaries, including refugees to abandoned children; even with constrained funding, they continue to strive to provide for the community. ‘We need this funding to continue to support and hold as many beneficiaries as possible’ (Bodi, 2022, p. 197), shared by the project managers from the NGO. The resilience of the manager resonates throughout the NGO world; the passion for service drives them to their mission, even in the most adverse circumstances. Malaysian NGOs’ work on programs that empower rural women through skill trainings and workshops; this not only empowers women but also creates a community where the participants become each other’s safety net (Abiddin et al., 2022). What do we learn from these examples? These stories show us that the NGOs and their programs can serve the community as a lifeline, a hope for the downtrodden and vulnerable.
Do We Act As Global Citizens? If Not, We Must.
Globalization has its pros and cons; one of the cons is that a regional crisis can spill over the globe. For instance, COVID-19, a virus from Wuhan, swept across the world and changed the very landscape of our society. Similar to this, our world has countless other challenges (ex, migration & climate change) which require a collaborative approach. NGOs represent the very essence of global citizenship, working across national boundaries to address shared pain points and promote cross-cultural understanding. The Peace Corps can be a prime example of this; American volunteers work under the Peace Corps banner around the world, they learn about the local culture and tradition, building lasting relationships beyond their national identity, when they return after 2 years of service, they share their experiences with their friends & family about the diversity and the beauty of our world. Similarly, the program model of BRAC motivated programs in Africa and beyond, again proving to us that with proper effort, solutions can cross borders and cultures.
Thinking as global citizens means recognizing our shared humanity. A farmer in Ghana, a teacher in the USA, a refugee in the Arab world, and an expatriate worker in Malaysia are connected by the same motivations for opportunity, dignity, and upward mobility. NGOs facilitate this connection, but this cannot be achieved alone; the support and commitment are also required from governments, businesses, and individuals, and they must collaborate, funneling their resources and expertise towards a more efficient and positive output. For instance, Amref’s partnership with African governments amplifies its impact, thus ensuring a sustainable healthcare system. As members of a global family, we must contribute towards the efforts of NGOs by volunteer, donating, or advocating for policies that enable their work; we must also bear in mind that our actions today will sow the seeds of our future generation tomorrow, ergo – a united & collaborative front is a necessity.
Challenges Facing NGOs: A Sobering Reality
Despite their important role in community development and social welfare, NGOs face major challenges that threaten their long-term sustainability. Some of the key research insights are as follows:
- Limited Funds: Stable funding is a universal struggle for NGOs. In Romania, NGOs describe funding as their ‘main concern’; funding has become the sole mission just to stay afloat – this forces NGOs to channel most of their energy searching for funds, rather than focusing on the community (Bodi, 2022). In the global context, NGOs rely on donors, who might have different priorities, drifting the mission of the project or isomorphism (Sawadogo-Lewis et al.,2022).
- Shortage of Human Resources: NGOs lack both volunteers and staff. In Brasov, one NGO lamented,’ We need more team members, but financial resources don’t allow us to do that’ (Bodi, 2022, p. 198). The majority of the NGOs in the global south suffer the same fate, and eventually, due to lack of resources, they wither out.
- Networking and Communication Gaps: Many NGOs struggle to promote their services effectively to their communities, a lot of them fail to reach their beneficiaries due to poor internet connections or lack of their organizations’ digital presence (Facebook, LinkedIn, or Website) (Bodi, 2022); globally this impacts on the NGO’s credibility, and further disconnecting them from the international NGO eco-system =, and development project potentials (Ozra, 2021).
- Unstructured and Poor Governance: Weak governance and a dysfunctional management team undermine the NGO’s efficiency. Management or the lack of clarity from the board can diminish access to resources and trust (Powers, 2016).
- External Forces: Operating in conflict-prone areas and political interference pose great risks to NGOs. In the developing world, NGOs face intimidation from local politicians or political parties, further complicating their operations, frequently resulting in the projects being shelved or abandoned (Kakai & Bejma, 2022).
Even though these challenges look daunting, they are not insurmountable. With strategic actions, NGOs can overcome the hurdles and amplify their community impact.
How To Strengthen NGOs – The Action Plans
For increased impact, stakeholders of NGOs must implement effective, targeted solutions. They must analyze and extract information and data from global research and best practices. To ensure NGOs thrive, stakeholders must implement targeted solutions.
- Diversification of Funding Sources: NGOs should identify innovative funding models, such as social enterprise and crowdfunding. In Malaysia, NGOs have tapped redirection schemes – like the 3.5% income tax option (Abiddin et al,. 2022). Governments can provide support by offering matching grants or tax incentives, reducing the over-dependence on donors.
- Investment in Human Capital: Training programs can improve volunteer and staff capacity. Partnering with universities, as seen in the case of Romania, where local students intern and promote the NGOs, addressing not only the shortage of human capital but also providing professional experience for the students (Bodi, 2022).
- Enhancing Digital Communication: In this current digital landscape, NGOs must utilize the easily accessible digital tools (YouTube, Facebook, LinkedIn) for wider exposure. One example can be of BRAC from Bangladesh, which has used social media to share the success stories of its projects. Training the staff on digital marketing can help NGOs target beneficiaries effectively. Even in low-internet-access areas, they can adopt a hybrid approach like community radio (Guo & Saxton, 2018).
- Strengthen NGO Governance: Structure their governance structure by making it more transparent. NGOs can adopt frameworks that ensure accountability. Clear governance structures, including transparent boards, are essential. NGOs can adopt frameworks ensuring accountability and trust. Peer-learning networks, where NGOs can collaborate and share best practices, can also improve governance and management (Powers, 2016).
- Promote Networking & Collaboration: NGOs should build coalitions globally to reduce duplication and amplify impact. Romanian NGOs envision ‘a network of good facts’ through hubs that connect professionals (Bodi, 2022). The support of the government and donors is essential in sustaining these platforms.
- Supportive Policy Advocacy: NGOs need enabling environments free from political intrusions and interferences. Campaigns for advocacy, such as Oxfam’s policy work, can push towards laws protecting NGO autonomy. The part of the global citizenry is important in this, they can help the process by engaging in grassroots movements or contacting policymakers.
United For a Better World: A Call to Action
A properly run NGO can properly contribute to global development. There is no place for individualism, for success – a collective will is essential. A utopian world is where every child has access to education and health care, where community thrives sustainably, and every voice is listened to; this is a vision that can be achieved once we unite under the banner of the common good. The governments will also need to play a role by providing enabling policies, businesses must invest in social impact (which would increase their public relations at business presence), and individuals must gather together to take action, whether it is by volunteering or creating their own projects.
The story of modern NGOs is that of resilience and hope. An NGO leader in Brasov declared, ‘we don’t give up, we reinvent ourselves every time’ (Bodi, 2022, p. 199). The story of NGOs is one of resilience and hope. In Brasov, an NGO leader declared, “We don’t give up, we reinvent ourselves every time” (Bódi, 2022, p. 199). This can be an inspiration for us all; we need to act more as global citizens, embrace interconnectedness, and celebrate our cross-cultural collaborations. A united front can change obstacles into opportunities, ensuring NGOs and our communities can lead the world to a better world.
References
Abiddin, N. Z., Ibrahim, I., & Abdul Aziz, S. A. (2022). Non-governmental organisations (NGOs) and their part towards sustainable community development. Sustainability, 14(8), 4386. https://doi.org/10.3390/su14084386
Besançon, S., Sidibé, A., Sow, D. S., Sy, O., Ambard, J., Yudkin, J. S., & Beran, D. (2022). The role of non-governmental organizations in strengthening healthcare systems in low- and middle-income countries: Lessons from Santé Diabète in Mali. Global Health Action, 15(1), 2061239. https://doi.org/10.1080/16549716.2022.2061239
Bódi, D. C. (2022). Being social worker during the COVID-19 pandemic. Bulletin of the Transilvania University of Braşov, Series VII: Social Sciences • Law, 15(64), 195–202. https://doi.org/10.31926/but.ssl.2022.15.64.2.8
Carpenter, S., Takahashi, B., Lertpratchya, A. P., & Cunningham, C. (2016). Greening the campus: A theoretical extension of the dialogic communication approach. International Journal of Sustainability in Higher Education, 17(4), 520–539. https://doi.org/10.1108/IJSHE-02-2015-0036
Chaturvedi, M., & Ashish Kumar, B. (2022). Social marketing strategies for the non-profit organizations. Academy of Marketing Studies Journal, 26(5), 1–12. https://www.abacademies.org/articles/social-marketing-strategies-for-the-nonprofit-organizations-15245.html
Guo, C., & Saxton, G. D. (2018). Speaking and being heard: How nonprofit advocacy organizations gain attention on social media. Nonprofit and Voluntary Sector Quarterly, 47(1), 5–26. https://doi.org/10.1177/0899764017713724
Kákai, L., & Bejma, A. (2022). Legal and practical conditions of the functioning of the civil society organizations in Hungary and Poland. Eastern Journal of European Studies, 13, 120–140. https://doi.org/10.47743/ejes-2022-SI07
Oliveira, E. (2019). The instigatory theory of NGO communication: Strategic communication in civil society organizations. Springer VS Wiesbaden. https://doi.org/10.1007/978-3-658-26858-9
Oza, P. (2021). Symbiotic communication plan for NGOs: Praxis and challenges. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(4), 3843–3850. https://ssrn.com/abstract=3842923
Powers, M. (2016). Communication and NGOs. Oxford Bibliographies Online Datasets. https://doi.org/10.1093/obo/9780199756841-0121
Sargeant, A., Jay, E., & Lee, S. (2006). Benchmarking charity performance: Returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16(1-2), 77–94. https://doi.org/10.1300/J054v16n01_05
Sawadogo-Lewis, T., Bryant, R., & Roberton, T. (2022). NGO perspectives on the challenges and opportunities for real-world evaluation: A qualitative study. Global Health Action, 15(1), 2088083. https://doi.org/10.1080/16549716.2022.2088083
Singirankabo, M., & Wanjiku, C. (2023). Effect of project communication practices on performance of the international non-governmental organizational projects in Rwanda. Journal of Entrepreneurship & Project Management, 7(7), 48–59. https://doi.org/10.53819/81018102t3093
Thomas, P. N. (2014). Development communication and social change in historical context. In K. G. Wilkins, T. Tufte, & R. Obregon (Eds.), The handbook of development communication and social change (pp. 7–19). Wiley Blackwell. https://doi.org/10.1002/9781118505328.ch1